is a marketing tool developed to assist you in displaying ads to promote your products or services online? Google processes hundreds of millions of searches per day, so it makes sense to create simple, effective ads and display them to people who are already searching online for information related to your business.
Paid search marketing has a wide appeal for all types of businesses. The pricing model is competitive and relative to your budget, so if you are starting with a “shoe-string” budget, Google AdWords is still within your reach. Put simply, AdWords offers precise targeting and measurability, as well as tremendous reach and it’s possible to achieve a high ROI on a large scale.